Beyond Snack Success Story: This man made a company worth crores just by selling banana chips

Beyond Snack Success Story: Today our country India is progressing very fast in the world of Startup and Business and this is the reason why today more than 100 Unicorn Startups have been formed in our country. Due to which more and more people are planning to start their own Startups.

This is how Beyond Snack Success Story started

Beyond Snack Success Story

In the realm of snacking, where convenience often trumps health considerations, a new player has emerged, disrupting the industry with its innovative approach to satisfying cravings. Beyond Snack is not just another snack brand; it represents a paradigm shift towards healthier, more wholesome alternatives that don’t compromise on taste.

The Brainchild Behind Beyond Snack

Behind every successful venture lies a vision, and Beyond Snack is no exception. Conceived by a team of passionate individuals driven by a desire to revolutionize snacking, the brand’s journey began with a keen observation of the market landscape.

Beyond Snack company was started in the year 2020 by Manas Madhu, a resident of Kerala , Manas did MBA in Education, after which he also worked as a business consultant in many MNCs companies. But Manas had a dream since childhood that he would grow up and start his own business and that is why in 2018 he started Dr. He started his own company named Jackfruit in which he sold jackfruit.

Got recognition in the world from Shark Tank India

Shark Tank India

Shark Tank India, akin to its American counterpart, is a television show where budding entrepreneurs present their business ideas to a panel of investors, hoping to secure funding and expertise to take their ventures to the next level. Getting recognition on this platform is akin to a stamp of approval, propelling entrepreneurs into the limelight and potentially transforming their businesses overnight.

Preparation for the Pitch

Before stepping into the Shark Tank arena, entrepreneurs undergo rigorous preparation. They meticulously research each investor, understanding their backgrounds, investment preferences, and areas of expertise. Crafting a pitch that not only showcases the uniqueness of their business but also resonates with the investors is crucial. It’s about telling a compelling story that captures attention and leaves a lasting impression.

Appearing on Shark Tank India

Walking into the Shark Tank is an experience like no other. The nerves are palpable as entrepreneurs face the scrutiny of the esteemed panel. With cameras rolling and adrenaline pumping, they present their business idea, laying it all on the line in the hopes of securing a deal that could change their lives.

Today it has become a company worth crores

Today, Manas’s Beyond Snack company is making crores of rupees of revenue every month just by selling banana chips, and till now Beyond Snack has received a total funding of more than 4 million dollars from startup investors.

Have you ever marveled at the success of companies that have grown from humble beginnings to become worth crores? This phenomenon isn’t just a stroke of luck; it’s often the result of strategic planning, innovation, and adaptability. Let’s delve into the factors that contribute to the growth of such companies and explore how they navigate challenges to achieve phenomenal success.

Factors Contributing to the Growth

Market Demand

In the world of business, identifying niche markets and meeting consumer needs are paramount. Successful companies analyze market trends, identify gaps, and tailor their products or services to fulfill those needs. By understanding their target audience, they can carve out a unique position in the market.

Innovation and Technology

Incorporating advancements in technology is crucial for staying ahead of the competition. Whether it’s developing cutting-edge products or optimizing internal processes, innovative companies embrace change and constantly seek ways to improve efficiency and effectiveness.


In conclusion, snacks have evolved from simple treats to multifaceted products that cater to diverse consumer needs and preferences. As the snack industry continues to innovate and adapt to changing trends, we can expect to see a greater emphasis on health, sustainability, and technology. By understanding the cultural, social, and economic factors that influence snacking behavior, companies can position themselves for success in the evolving marketplace.


  1. Are snacks bad for you?
    • While some snacks can be high in sugar, salt, or unhealthy fats, there are also many nutritious snack options available. It’s essential to choose snacks that provide a balance of nutrients and energy.
  2. How can I make healthier snack choices?
    • Look for snacks that are low in added sugars and high in fiber, protein, and healthy fats. Opt for whole foods such as fruits, vegetables, nuts, and seeds, and avoid highly processed snacks.
  3. What are some sustainable snack packaging options?
    • Sustainable snack packaging options include biodegradable materials, compostable packaging, and reusable containers. Companies are also exploring innovative packaging solutions, such as edible packaging made from seaweed or other natural materials.
  4. What role does technology play in the snack industry?
    • Technology has revolutionized the way snacks are produced, distributed, and consumed. From online ordering platforms to smart vending machines, technology has made snacks more accessible and convenient for consumers.
  5. How can snack companies contribute to environmental sustainability?
    • Snack companies can contribute to environmental sustainability by sourcing ingredients responsibly, reducing packaging waste, and implementing energy-efficient production methods. Additionally, supporting initiatives to protect natural habitats and reduce carbon emissions can further promote sustainability.

Read also : Beyond Snack Success Story

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